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(917) 439-9610CallVisit WebsiteVisit WebsiteMap & DirectionsDirections200 W 57th St Ground FloorNew York, NY 10019Write a ReviewWrite Review

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General Info
Over 100 years of combined experience. We are an appraiser for the Wall Street Journal and many major insurance companies. We have been recommended by Time Out New York as well as a number of radio and TV stations here in New York City. We have over 25,000 watches including both new display and collector's models as well as vintage pieces. We handle all fine artwork, stamps, coins, jewelry, etc. We buy, sell and appraise essentially anything of value.
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Extra Phones

Phone: (212) 582-2000

Phone: (718) 246-2000

Brands
Franck Muller, Vacheron Constantin
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Reviews

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MB
Mike B.

06/08/2019

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Trusted seller. I was a little hesitant in purchasing a high end watch online but Davi, responded right away, and most importantly delivered exactly what was promised and described. He had very good pricing as well. Great customer service,

JL
Jameslina L.

06/08/2019

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Had a great experience with David. I've never purchased a high end watch before, but David made the experience painless and enjoyable. I would definitely buy from him again. Thanks David!

JM
Jane M.

06/05/2019

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Trusted seller. I was a little hesitant in purchasing a high end watch online but David was professional, responded right away, and most importantly delivered exactly what was promised and described. Will do business with him again! He had very good pricing as well. Great customer service, way better then some of my local dealers (Ja#$Tim3) lol. Thanks again David!

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Fin A.

06/05/2019

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As an employee of a financial services company, it's important to feel comfortable with whoever you are doing business with. David was exceptional in all aspects. He was professional, courteous and straight forward. All the qualities you would imagine for a businessman. Honest business is the best business. Don't go anywhere else besides APR57 watches for your luxury watch needs :)

He's the best in the business and I am extremely happy with my transaction!

PF
Pete F.

06/05/2019

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I have been trying to purchase a nice watch and contacted some people out of state, but they did not respond. I noticed David is in my backyard and gave him a call. He met me at the bank and showed me the watch with complete box and tags. It was a seamless transaction. Hope to do business again in the future. Thanks!

MJ
Madona J.

06/05/2019

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Just closed another deal with David Lee (my 2nd watch). No problem trusting David. He is true to his word.

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Bennett L.

06/05/2019

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David Lee is my watch go to. Always takes care of me and gives me the best prices. His selection of watches is unheard of.

DH
David H.

06/04/2019

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Quick, easy battery replacement and link removal on two watches...set the time and date on them too. Literally was there 5 minutes. Couldn't have asked for better service!

AF
Amanda F.

06/04/2019

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The clasp of my watch snapped off and I needed a small rod repair, and frankly I didn't know how much this would cost. My watch is far from fancy, but the idea of taking the TIME (no pun intended) to find a new one made me cringe. I went to a nearby watch and jewelry repair and they basically rejected me, advising me that, and I quote, "why fix this? you can get a watch like this at Ross for $20" Um, Nordstrom is more my jam, lady.

Anyhow, I walked into Apr57 for a second opinion and I was greeted with a big smile and positive attitude from the owner. No snarky comments (I know I don't have a Rolex!) and frankly, his friendly demeanor and desire to help put me at ease. Right on the spot he checked to see if he had the right piece - he did! - and fixed it at a super reasonable price. Great service and a great final product makes me want to tell everyone they need to come here for anything watch related!!

PD
Philippe D.

06/04/2019

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Fast and Great service I've been there 5 times and every time it was a great satisfied experience,highly reccomend

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Benita P.

06/04/2019

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Fantastic, quick service! David Lee was so personable and proficient at helping me fix my watch. The store was immaculate and he was okay with me bringing my dogs in while I waited for the repair. I would definitely recommend this shop!

RJ
Robert a J.

06/04/2019

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I brought my watches in several times to Mr Lee. He's always super professional, stands behind his work, great service, always quick to get my watch back in action.

Missy G.

06/04/2019

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What an absolute joy to have found this place! David Lee is fast, friendly and efficient - he sized my new watch in less than 3 minutes and it fits perfect. Super reasonable prices too - I wouldn't hesitate to go back.

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Nicolas B.

06/04/2019

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Took my Omega Globe-master to David for a quick band swap, and he did a masterful job in less than 1 minute. He's been in business for 21 years, and for good reason

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Greg M.

06/04/2019

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This is the best watch store I have ever known. The selection is great. The prices are fair. But the real story is the service. Best in class, authentic, genuine customer service. Mo really knows watches and you can tell he really loves his craft.

We went in yesterday on our anniversary with the hopes of finding a gift for my wife. David had the perfect watch for her. He made us feel so welcome and personally helped us pick out the right time keeper. I will only go here for my watch needs.

I wish I could give 6 stars!

SM
Samantha M.

06/04/2019

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I happened upon this fine store 6 months ago and I could not be more pleased. I needed batteries for my watches and they are replaced immediately with a smile and warm reception. I chose to purchase a watch from a great selection rather than repair and I could not have made a better choice. This is a great place to do business!

BT
Belinda T.

06/04/2019

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David Lee knows his watches! I purchased a pre-owed Rolex from the jewelry exchange a few months ago. I brought it to APR57 to get check it authenticity. David Lee was able to explain to me everything I need to know about my watch. I agreed to get it serviced because it was APR57. He let me know that I would be about 1 1/2 weeks till I would have it back. Lucky for me it was done within a week. Perfect for me because I missed it the moment I dropped it off! Now I know it's authentic, cleaned inside and out, and I have someone I can trust with it.


Thank you, David Lee!

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Ragnar E.

06/04/2019

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What a phenomenal business! My beloved Tag Heuer dive watch stopped keeping time. I travel frequently and dropped it off Monday to return Thursday to a beautifully clean, working watch. David explained what he did and offered me the original parts. Superb service, great location and very fair pricing.

BM
Billly M.

06/04/2019

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David, the owner says he likes his job, and it obviously shows. My leather watch band gave up the ghost, and gone are the days when every corner drug store sold inexpensive replacements. This establishment can provide top of the line leather and metal bands, but less expensive yet high quality goods are also available. Best of all, David happily and quickly installs the replacement at no additional cost.
There are lots of beautiful watches for sale for those who like an exquisite time piece, and repair service is also available. David and his shop really rocks!

RW
Raynor W.

06/04/2019

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I went in today before noon and called prior for a quote and David gave me a great price. Very professional and to the point. Other places I called were sketchy with pricing when I asked about sizing and watch and David provided me with the quote over the phone and stood by his word when I got the service. I highly recommend this place.....

Details

Phone: (917) 439-9610

Address: 200 W 57th St Ground Floor, New York, NY 10019

Website: Primary Website

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